Cultivate - Strategic Agricultural Leadership, presented by Farm Credit Canada

Richard Ivey School of Business, The University of Western Ontario

1151 Richmond Street North
London ON N6A 3K7

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Less than one week

Date: March 4 - 9, 2012

Location: Ivey Spencer Leadership Centre, London, Ontario





March 4:

Afternoon Session: Pre-dinner welcome reception and program overview

Evening Session: Introduction and Issues Session, Complexity and the Canadian Agri-Food Environment

March 5:

Morning Session: Leadership Essentials

Afternoon Session: Effective Organizations - Achieving Goals, Understanding and Influencing Policy

Evening Session: Guest Speaker

March 6:

Morning Session: Leadership and Governance II

Afternoon Session: Sustainability and the Future of Agriculture

Evening Session: Social Media and Marketing

March 7:

Morning Session: Strategic Global Marketing

Afternoon Session: Innovation and Agri-Food Value Chains, Research and Partnering

Evening Session: Group Preparation for the Strategy Cases

March 8:

Morning Session: Strategy 1 - The Essence of Strategy and Stakeholder Perspectives

Afternoon Session: Strategy 2 - Strategy and Industry Association

Evening Session: Strategy Execution Simulation Exercise

March 9:

Morning Session: Commitment to Action, Closing Session?





Fee: $4,250* (includes all learning materials, meals and accommodations). *The reduced price is made possible through the generous support of Farm Credit Canada.


Target Audience:

Directors and senior managers of agricultural commodity associations and marketing boards from across Canada. The ideal candidates want to develop their ability to make strategic decisions to enhance their sector’s competitiveness in the face of new challenges and dynamic global markets.

Recognition Provided:


Certificate of completion from the Richard Ivey School of Business, The University of Western Ontario.

Method of Instruction:


Agriculture Business:

Tree Fruit and Vine
Other & Non-Traditional
Other Animal
Field Fruit and Vegetables
Poultry and Egg
Greenhouse, Nursery, Landscape and Floriculture

Subject of Training:

Business Planning, Strategy and Structure
Marketing (includes value added)

The Ivey Cultivate - Strategic Agricultural Leadership Program, presented by Farm Credit Canada, is an intensive five-day program designed to equip leaders of agricultural boards with the skills and confidence to create a vision for their industry, develop partnerships that make a difference, analyze and influence policy, develop leading innovation strategies and navigate turbulent times. Your professional development will accelerate exponentially as you learn alongside peers from across different sectors and regions.


Language of Instruction:


For program information contact:

Visit the program Web site
Michelle Bennett, Sales and Marketing Manager, Executive Development

Last Updated: 2013-05-09

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