Ontario Apple Academy

Ontario Apple Growers

PO Box 100
Vineland Station ON L0R 2E0

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Less than one week
Two days


February 8th and 9th, 2011Hockley Valley, Orangeville, OntarioCost of the course is $98.00 (includes HST). Growers are also responsible for their own accommodations ($125/night plus HST) and travel to and from the event location.

Target Audience:

Ontario Apple Growers

Method of Instruction:

This is a two-day seminar format with many speakers from Ontario, British Colombia, Nova Scotia and the United States. The format also includes some round table discussion sessions with OMAFRA specialists on a variety of topics (see agenda above).

Availability of Program:


Agriculture Business:

Tree Fruit and Vine

Subject of Training:

Business Planning, Strategy and Structure
Crop Production
Financial Management (includes production economics)
Marketing (includes value added)
AgendaMonday, February 7, 20118:00 p.m. Welcome reception for early arrivals - Aida BallroomTuesday, February 8, 20118:00 a.m. Hot Buffet Breakfast - Dining Room8:30 a.m. Registration – Montclair Ballroom8:50 a.m. Welcome and Opening Remarks – Brian Gilroy, Ontario Apple Growers Chair9:10 a.m. “Overview of the Global Apple Industry”, Dr. Desmond O’Rourke, Belrose, Inc.9:55 a.m. “Apple Marketing 101: Retail and Consumer Realities”, Steve Lutz, Executive VicePresident, Perishables Group10:40 a.m. Refreshment Break11:00 a.m. “New Apple Varieties as Intellectual Property: Plant Breeders' Rights,Trademarks and Marketing as Elements of a Commercialization Strategy”, Dr.Bruce Barritt, Professor Emeritus, Washington State University11:45 a.m. Morning Recap12:00 Noon Lunch Buffet – Dining Room1:00 p.m. “Consumer Purchasing Trends”, Gord Smith, The Nielsen Company1:45 p.m. “Economics of Various Pest Management Approaches”, John Molenhuis andKathryn Carter, Ontario Ministry of Agriculture, Food and Rural Affairs2:15 p.m. “Payback on Weather Crop Protection Technology”, Hugh Fraser, Ontario Ministryof Agriculture, Food and Rural Affairs2:45 p.m. Refreshment Break3:00 p.m. “Rotating Roundtable Discussions on Industry Issues” – Various extension staffand specialists will be situated around the room and participants will rotate at 20-minuteintervals? The Value of IPM Scouting - Margaret Appleby? Making the Most of Your IPM dollars - Kathryn Carter? The Right Time to Invest in New Equipment - John Molenhuis? The Value of PGRs - John Cline – invited not confirmed“Harvest More Profits”Apple AcademyFebruary 8 & 9, 2011Hockley Valley Resort793522 Mono Third LineOrangeville, ON? Rootstock Choices - Leslie Huffman – topic not confirmed? Making Your Sprayer Pay - Jason Deveau? Brown Marmorated Stink Bug - Hannah Fraser4:30 p.m. Day One Wrap-up4:50 p.m. Speaker Program Adjourns6:30 p.m. Buffet Dinner - Montclair Ballroom – Rien Van Brenk, Ontario Apple Growers Vice ChairGrace – Rich Feenstra, Ontario Apple Growers Director8:00 p.m. Networking TimeWednesday, February 9, 20117:30 a.m. Hot Buffet Breakfast - Dining Room8:45 a.m. Opening Remarks – Chris Hedges, Ontario Apple Growers Director9:00 a.m. “Six Key Factors that Influence Economic Success of Orchards”, Esther Bravin,Agrosope Changins-Wadenswil, Switzerland9:45 a.m. “Economics of Apple Production Utilizing New Innovations: Is there a costbenefit?” Clark Seavert, Oregon State University10:30 a.m. Refreshment Break10:50 a.m. “Maximize Your Dollars Per Acre”, Producer Panel- 20 minute individual presentations followed by Q & AMike Wittenbach, Wittenbach Orchards, MichiganTom DeMarree, DeMarree Fruit Farm, New YorkJohn Eisses, Eisses Apples, Nova Scotia12:00 p.m. Lunch Buffet – Dining Room1:00 p.m. “Crop Insurance Primer 101 for Apple Growers”, Rebecca Metzger, Agricorp1:20 p.m. “AgriStability Overview”, Ian Nokes, Agricorp1:40 p.m. “Financial Risk Management Strategies”, Peter Mantel, FAMME & CO. ProfessionalCorporation CA’s2:10 p.m. “The Perfect Orchard: Relating production practices to farm economics”, TerenceRobinson, Cornell University2:55 p.m. Closing Remarks – Charles Stevens, Ontario Apple Growers DirectorFeedback Sheets3:10 p.m. Adjourn

Language of Instruction:


For program information contact:

905-688-0990 ext. 241
Kelly Ciceran, Manager

Last Updated: 2013-05-09

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